Ethos and Starbucks
Ethos (bottled water) donates 5 cents for each sale to clean water projects in poor countries, to develop safe water supplies.
"Ethos is not a product with a cause, it's a mission with a brand."
- Peter Thum, co-founder of Ethos
This April Starbucks bought Ethos. Employees will be trained on how to sell it. How's that for an exit strategy built on a feel-good cause?
That would be my dream company, a mission with a brand...brilliant. I'm partial to conservation or environmental causes (which affects how the masses live). If you have any ideas, let me know. I wanted to make a line of vases and glasses out of recycled TAHITIAN NONI® Juice bottles. Local artisians would do the glassblowing. TAHITIAN NONI® Juice is in over 70 countries. Then sell them through Overstock.com's Worldstock program.
"Ethos is not a product with a cause, it's a mission with a brand."
- Peter Thum, co-founder of Ethos
This April Starbucks bought Ethos. Employees will be trained on how to sell it. How's that for an exit strategy built on a feel-good cause?
That would be my dream company, a mission with a brand...brilliant. I'm partial to conservation or environmental causes (which affects how the masses live). If you have any ideas, let me know. I wanted to make a line of vases and glasses out of recycled TAHITIAN NONI® Juice bottles. Local artisians would do the glassblowing. TAHITIAN NONI® Juice is in over 70 countries. Then sell them through Overstock.com's Worldstock program.
posted by newspapergrl at Friday, September 23, 2005
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